Home / About

Trainer-veteran owned & operated

About ProEfficient Fitness.

Trainer & Veteran-Owned Fitness Equipment Company

Who we are

Transform, build and upgrade your gym space.

ProEfficient Fitness is a trainer & veteran-owned fitness equipment business helping fitness enthusiasts, gym owners, trainers and commercial facilities level up their spaces with dependable equipment solutions.

The company was founded by Ernest Lardizabal, a certified personal trainer, fitness instructor, industrial design graduate and U.S. Army Reserve veteran. His background in fitness and product design led to a simple mission: to make it easier for people to live better, more functional lives with versatile equipment solutions.

ProEfficient Fitness operates from San Francisco, California and works with a network of manufacturers including Muscle D Fitness, XMARK, WalkingPad, Weight It Out, GoFit, Homegrown Lifting, ProBody Pilates, Freedom Fitness Equipment, the Recovery Outlet and more.

Depending on the product and supplier, orders may ship directly from the manufacturer’s warehouse to the customer. ProEfficient Fitness remains your direct point of contact, giving you access to multiple suppliers without having to manage separate purchasing relationships on your own.

We serve customers purchasing everything from individual pieces of fitness equipment to larger facility upgrades. Our goal is to become a trusted part of your long-term success and give you peace of mind with your equipment needs.

Whether you are building, upgrading or expanding a home gym, personal training studio or commercial facility, we can help with equipment sourcing, layout and design, flooring, installation and ongoing supplier support. You can reach us through our contact page with questions about products, existing orders, shipping, equipment specifications or quotes.

What we stand for

How we do business.

Four principles that decide what we stock and how we advise.

Trainer & veteran owned

Founded by Ernest Lardizabal, a certified personal trainer, fitness instructor, industrial design graduate and U.S. Army Reserve veteran. Based in San Francisco, California.

Talk to a real person

Call (415) 926-9778, Monday to Friday, 7:30am–5:30pm PST. One point of contact from quote to delivery.

We handle the problems

Damaged in transit, missing parts, a warranty claim — you deal with us, not the manufacturer.

Layout, not just products

Send us your floor plan. We will spec equipment that works as a system, not a shopping list.

Next step

Let's plan your space.

Whether it’s a full commercial floor or a single garage bay, tell us the space and we will point you at the right equipment.